Can You Drink Hand Sanitizer or Get Drunk on It

You may have heard about people drinking hand sanitizer to get drunk or get a buzz. Is it safe? What are the effects? Its time to get the answers. Drinking Hand Sanitizer A typical 240 ml container of hand sanitizer gel contains about the same amount of alcohol as five shots of hard liquor. Its hard to say when drinking hand sanitizer came into vogue, but reports of its use as an intoxicant with prison inmates started surfacing around 2009. Recent trends, mainly practiced by teens, include mixing hand sanitizer with mouthwash to make a strong minty cocktail, mixing the gel with salt to separate the alcohol from the gel, and distilling the alcohol from hand sanitizer.   Drinking the resulting cocktail is called hand sanitrippin, getting a hand sanity fix, getting drunk on Mr. Cleans Tears, or getting hand sanitized. Chemical Composition of Hand Sanitizer The problem here is that there are different types of alcohol that may be used as the disinfectant in hand sanitizer and only one of them isnt deadly poisonous! Methanol is not used in hand sanitizer because it is toxic and is absorbed through the skin. Hand sanitizer containing isopropyl alcohol (rubbing alcohol) is used in hand sanitizer. While it is not absorbed through the skin as much as methanol, this alcohol is toxic and will damage your nervous system and internal organs if you drink it. Possible effects may include blindness, brain damage, and kidney and liver damage. These effects may be permanent. Its also possible to die from drinking this chemical. Although rubbing alcohol is not good to drink, its unlikely a person would be able to tell the effects apart from those caused by drinking grain alcohol. Drinking isopropyl alcohol initially causes intoxication, slurred speech, blurred vision, and dizziness. Hand sanitizer containing ethyl alcohol (ethanol or grain alcohol) theoretically could be drunk, except it may be denatured. This means the alcohol has purposely been adulterated to make it undrinkable. Back in the days of Prohibition, denaturing agents included arsenic and benzene. Modern denaturing agents range from toxic chemicals to non-toxic, foul-tasting chemicals. The problem is that you cant tell from the label which denaturing chemical was used. Hand Sanitizer Ingredient List When you read a bottle of hand sanitizer, youll likely see ethyl alcohol listed as the active ingredient, usually around 60 percent. This is equivalent to 120-proof liquor. In comparison, straight vodka is only 80-proof. Other (inactive) ingredients include benzophenone-4, carbomer, fragrance, glycerin, isopropyl myristate, propylene glycol, tocopheryl acetate, and water. Some of these ingredients are harmless, while others are toxic. Of this sample list, the fragrance is the additive most likely to cause problems. You cant tell the composition of the fragrance and many common scents are derived from petrochemicals. Can You Drink It? You can drink hand sanitizer, but the bottom line is that you shouldnt. Even if the label lists ethyl alcohol as the only active ingredient, its unlikely that alcohol is in a drinkable form. Plus, the other ingredients may be toxic. Yes, its possible to distill alcohol from hand sanitizer, but youll likely have a low-purity (contaminated) product. The main risk of drinking hand sanitizer isnt from the toxic chemicals but from the extremely high alcohol content. Most people who are hospitalized from drinking hand sanitizer are there because of alcohol poisoning (an alcohol overdose). The alcohol content is so high that it is easy to drink a dangerous amount of alcohol before feeling the initial effects. Key Takeaways There are different formulations of hand sanitizer, but all of them include chemicals that make drinking it dangerous.It is possible to get intoxicated by drinking hand sanitizer made using ethyl alcohol or ethanol.Other types of alcohol may be used as a disinfectant in hand sanitizer, including isopropyl alcohol or rubbing alcohol. Isopropyl alcohol is poisonous.Even if a product is free of denaturing agents, perfumes, or other additives, drinking hand sanitizer is dangerous because it contains higher percent alcohol than an alcoholic beverage. There is an extreme risk of alcohol poisoning or overdose.Its possible to distill ethanol from hand sanitizer to purify it. The distilled product will still contain some level of impurities. Sources Isopropyl Alcohol Material Safety Data Sheet, Halloa Enterprise Co., Ltd., Farnell, Taiwan. Material Safety Data Sheet. Section 1. Chemical Product and Company Identification, Spectrum Chemical, September 11, 2006. Prisoner drunk on swine flu gel. BBC News, September 24, 2009, UK.

What Makes A Toy Duck Essay - 2266 Words

6:30AM As the night winds to daytime, the sun’s rays met my eyes through my window. I finished sewing one of my latest creations. Not to brag, but the hand sewing job is one of the best I’ve done so far, matching thread color to the color of the poly fleece’s fabric color. What is this creation you might ask? Ha-ha, well it’s none other than a toy duck. A guy in his late teens making a toy duck, what’s the deal with that? Random things interest me, whether it’s designing something in Photoshop, brining something to life in person, or even a mix of both. At the end of the day I like to use my hands to make things, that doesn’t break the bank that is. I lived in a pretty cramped apartment, but it suited my needs. It has a toilet, thank god for that. I had decent sized monitor, keyboard, etc. You can see the sun rays peer through the window as well as the various buildings, which sometimes blocked the sun. 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Essay on “Higher Education Without Higher Interest Rates”

The current state of the economy has spurred a debate as to what type of education is worth the time and study that students invest. Some contend that students should attain degrees in more quantitative subjects, such as math and science. Others state that vocational degrees are best in this economy. Personal views aside, a central tenet is clear—a college education, often complemented by postgraduate education, is the reliable path to success for most Americans. That being said, there are still several real-life obstacles that impede access to such an education. There are several, specific public policy initiatives that can help alleviate these hindrances. In order for Americans to have more job opportunities with higher wages, Congress†¦show more content†¦In other words, higher education is valuable but expensive. Most would agree that higher education encourages ingenuity and critical thinking—attributes which are valuable in any profession. Though people l ike to cite Bill Gates or Mark Zuckerberg as not finishing college but finding once-in-a-lifetime success, the rule remains that those individuals are the exception, not the rule. Having a college degree makes attaining a higher paying job possible. Clearly higher education pays off, but there are some people who do not have enough money to pay for college. Only thirty percent of Americans have earned a college degree. This number does not seem staggering, but when compared with college tuition debt to credit card debt, the results are stark. In general, Americans have more college tuition debt than credit card debt (State of the Union). When considering an average college graduate and his or her consumer/credit debt, it is easy to see why the student loan burden is one that students find increasingly difficult to confront. This is worsened by the current state of the economy, where educated men and women have difficulties finding jobs because of the market. 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The Fountain Of Youth By Juan Ponce De Leon - 1876 Words

Humans are living longer. The average life expectancy in the world is now 70 years old and it is growing (Roser 2016). Human life extension is the addition of life with medical technologies like artificial life, gene therapy, and medication. Now humans are studying how to drastically extend human life 120 years and farther. Radical life extension has been occurring throughout history without people knowing. This has happened through the advancement in the study of medicine. With these advancements many people wonder what will happen when there is a much larger population on the Earth, will the access be fair for other people, and which religions will accept or try to prevent this? Radical life extension has been human dream for a very†¦show more content†¦Scientist have seen that telomerase expressing clones have no difference in karyotype but have a long lifespan by 20 doublings. With this research, cells have been seen to have a very youthful looking state for much longer . A last area of study is the hypothalamus of the brain. This part of the brain controls reproduction, growth, metabolism, and aging. This is where many of the age related diseases occur. The study of this area can lead to many advancements in age related diseases that can help people live longer. Though this area of study does not have many advancements it holds promising results. Though there have been numerous advancements, many people ask the question whether people need to live longer because of an already over populated Earth. Since 1900 the life expectancy has doubled at over 70 years old and it is continually growing (Our World In Data 2016). Many people ask whether life expectancy would impact people by there being less availability to food on this over populated Earth. Estimators say that the overpopulation of Earth is on average 8 billion people. We are already at a population of 7.3 billion. 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While the biggest thing the british did was recruit and maybe expand here and there. I mean they even say Juan Ponce De Leon may have eve n discovered one of the bahamian islands. West Florida was where Alabama and Mississippi is today, so expanding as they said toRead MoreA Patriot s History : Thesis1758 Words   |  8 PagesIndians. †¢ (Page 18) This portion of the reading describes the demise of the Aztecs, and how it caused an increase in â€Å"fortune-seekers.† One such new fortune seeker was Juan Ponce de Leà ³n, who came to Florida in search of the fountain of youth, finding no such fountain, but instead mapping out much of the southeast. Francisco Vasquez de Coronado was also a well-known fortune-seeker, who similarly mapped out much of the southwest during his exploits. †¢ (Page 33) This part outlines the escapades of theRead MoreAPUSH Chapter 1 Summary1675 Words   |  7 PagesConquistadores  is Spanish â€Å"conquerors†. 2.1. Vasco Balboa  Ã¢â‚¬â€œ â€Å"discovered† the Pacific Ocean across the isthmus of Panama. 2.2. Ferdinand Magellan  Ã¢â‚¬â€œ circumnavigated the globe (he was the first to do so). 2.3. Ponce de Leon  Ã¢â‚¬â€œ touches and names Florida looking for legendary â€Å"Fountain of Youth†. 2.4. Hernando Cortes  Ã¢â‚¬â€œ enters Florida, travels up into present day Southeastern U.S., dies and is â€Å"buried† in Mississippi River, 2.5. Francisco Pizarro  Ã¢â‚¬â€œ conquers Incan Empire of Peru and begins shipping tons

The Character of the Nurse in Romeo and Juliet Essay

The Character of the Nurse in Romeo and Juliet The Nurse has a very important role in the play, being Juliet’s closest friend and helping her in her illicit relationship with Romeo. Her position in the Capulet household is superior to that of a normal servant. She is very familiar when she talks to Lady Capulet, and at times oversteps the mark. She talks about the daughter she once had and lost, and it is evident that Juliet is like a replacement and the Nurse lavishes all her motherly love and protectiveness on Juliet. She is bossy to the other servants, we see this in the beginning when she gives orders to Peter and bosses him around. She is not very intelligent, and is a fairly simple person,†¦show more content†¦The night before her wedding day, Juliet waits for Romeo with excitement. The Nurse enters the room with the rope ladder that Romeo is to use to climb into Juliet’s room, but throws it down tiredly and sighs â€Å" Ah well a day! He’s dead, he’s dead†¦we are undone ladyâ⠂¬ . The Nurse goes on and on, until Juliet thinks that she is talking about Romeo. After she has calmed down, she tells Juliet that Romeo killed Tybalt in a street fight, and tells that Juliet that no man can be trusted. The Nurse begins to feels sorry for herself, saying, â€Å"give me some aqua vitae...these grief’s†¦woes†¦make me old.† Juliet curses Romeo using insults such as, â€Å"bright smoke† and â€Å"cold fire†, Juliet’s anger at the Nurse’s criticism of Romeo shows her loyalty to Romeo, and she quickly overcomes her initial reaction to Tybalt’s death, showing that true love conquers all. Juliet exclaims, â€Å"blistered be thy tongue† to the Nurse. With these words, she effectively forgives Romeo, and the strong language she uses are in stark contrast with sweet-tongued Juliet that we have come to know. Again the Nurse’s fantastic ability to be incredibly insensitive shines through in this scene. Being close to Juliet, she should realise that Juliet’s feelings and emotions would be akin to a roller coaster ride at this point in time, and that Juliet needs support and stability. Instead, the NurseShow MoreRelatedRomeo and Juliet - the Nurse Fills the Role of Juliet’s Mother and Friar Laurence Acts as Romeo’s Father. Discuss the Importance of These Characters in Romeo and Juliet. 1023 Words   |  5 PagesThe Nurse fills the role of Juliet’s mother and Friar Laurence acts as Romeo’s father. Discuss the importance of these characters in Romeo and Juliet. In Shakespeare’s marvellous play Romeo and Juliet, we witness an unreal love affair between two teenagers in Fair Verona who are guided by two major characters: the Nurse, and Friar Laurence. 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In Romeo and Juliet by William Shakespeare, the two protagonists for whom the play is named, Romeo and Juliet, are children of two relentlessly feuding families. Juliet belongs to the Capulet family while Romeo belongs to the Montagues. When the two meetRead More The Roles of Nurse and Mercutio in Romeo and Juliet Essay819 Words   |  4 PagesMercutio and Nurse, the companions of Romeo and Juliet, do not fully understand true love. Their outlook on life and sex is quite different from the two main characters. This variation is intended to be, and is what makes them comical characters. Nurse and Mercutio are parallel because they both supply the personality in â€Å"Romeo and Juliet† that is not possessed by the two main characters. The aspect that is shown by Romeo and Juliet is love. 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However, it is not one factor alone that brings about the death of Romeo and Juliet, but a combination of significant actions and underlying forces. In spite of this, is certain that the Nurse played a serious role in encouraging the lovers? relationship to

Case Study on Temple Grandin Essay Sample free essay sample

The film Temple Grandin is a narrative of a adult female different so most others. She sees the universe in off most people can non and make non understand. The film shows her battles and victory in childhood. her teenage old ages. and big goon. I chose this film for a twosome of grounds first being that I understood this film is to be about a existent character non merely a charter. Second when watching the prevue of the films on the list this one struck a chord with my bosom her mother’s statement â€Å"different non less† truly hit place. Temple had many behaviours that would be considered unnatural. On the manner to her aunt’s spread. she negotiations and laughs non halt about a show she watched even though her aunt has non seen the show and does non understand. Temple does non wish to be touched she really pulls back when people try to touch her. Temple did non speak until the age of four she would gaze at things like the pendant or wallpaper lost in her ain ideas uninterested in what is traveling on around her. Temple becomes highly upset when a paper with her name on it falls off her sleeping room door. She so finds alleviation by creeping in to apart of the cattle equipment that squeezes her. The first clip Temple has to walk through automatic sliding doors she terrors. Temple does non demo emotion at the doomed of a Equus caballus she spent clip with or her high school scientific discipline instructor who mentored her. As Temple rides with her aunt she goes on and on about her favourite show The Man from U. N. C. L. E. although her aunt has non seen it and does non cognize what she is speaking about she continues to travel on. This is seen as unnatural because usually if we are speaking to person and they are non interested or make non understand we change the topic because we want the people we are speaking to. to interact with us to pass on what they think and feel about the topic. Temple truly does non look interested in what her aunt thinks. Temple’s disfavor of touch is unnat ural most people like to be hugged particularly by person they love Temple will non even let her female parent to touch her. She really revolts when people reach out to touch her. Not desiring to be touched a batch in and of its ego is non wholly unnatural. At least I do non believe it is as am non a really huffy individual and cognize a batch other people who do non love giving or acquiring clinchs. The difference here is the grade to which she does non desire to be touched. I am non normally the individual that initiates clinchs but I do non revolt or state no when person else does. Touch really seems to ache Temple it is non merely a merely disfavor of being hugged or touched. Temple did non speak until the age of four this is unnatural. Most kids can state simple sentences by the age of two. She was frequently lost in her ain universe were as most kids want to interact with other people particularly their female parents. Temple’s panic onslaught when the paper with her name on it fell off the door is unnatural. Temple seemed to detect that it was on the floor but was still really frightened and disquieted when she walked into her room it was as if s he did non acknowledge it. Most adolescents and kids would still cognize their room instead it had their name on it or non. She so runs out and into a piece of cattle equipment. which when closed squeezes her. The piece of equipment would be a small chilling to most and even if non chilling most people would non believe that. something used to quiet cattles would quiet them. Temple terrors when she is faced with walking though automatic sliding doors. Pictures of closure by compartments and knives chopping tally through her head. With these images associated with automatic sliding doors. it makes perfect sense that she would be afraid. However. the mean individual does non tie in a closure by compartment with an automatic sliding door. The fright would be consider irrational as the chance of the door shutting on her is slender and if it did it would non cut her in half. Temple shows little to no emotion with the decease of Chestnut or her scientific discipline instructor Dr. Carlock whom she seems to wish and swear. Most people would experience a deep doomed in either of state of affairss her inquiry is non why or how but â€Å"do you know where they go† . Not all of Temple’s behaviours are unnatural but what makes some of them abnormal is the grade to which she takes things. It is normal to be uneasy when traveling in to a college residence hall but her reaction is considerable more than the mean individuals would s ee. Temple demonstrates some of her behaviours all of the clip as they are a portion of who she is. Others merely when she is faced with something that provokes them. Talking about her involvement. instead others are interested or non look to be a norm for her. The older she gets the more she comes out of her universe she shows limited involvement in interacting with others and a greater grasp for the people in get life. She neer becomes a fan of being touched but does let her blind roomie to touch her arm and leans into her female parent as if she is seeking to embrace with limited touching. Temple builds her ain squeezing machine to replace the cowss equipment she was utilizing at her aunts and uses it frequently throughout college after holding panic onslaughts and before making things that caused her anxiousness. She has problem at every automatic sliding door she comes to but does finally do it through one and so allows person to assist her by keep the doors open. Temple neer shows any existent emotion with the thought of person or animate beings deceasing. Temple’s behaviours could be intense the panic onslaughts and anxiousness made it difficult for her to interact with others. Peoples did non assist this many aggravated Templ e into choler or were merely plain average and there behavior provoked or intensified her anxiousness frequently taking her in to panic onslaughts. Despite all of her challenges Temple has done surprisingly good for herself she is an inspiration. She created a new system for cowss from the clip they come in to a provender yard all the manner through to the clip they are slaughtered. She had a few meaningful relationships they did non demo to be really mutual but I would think that at some point they were. With her ma. she was able to allow her cognize the she knew what she had done for her. Her aunt and Dr. Carlock spent clip with Temple she like them but may hold neer thought to inquire them â€Å"how are you today† . Her college roomie was her friend Temple did non handle her different because she blind and her roomie did non handle Temple different they seemed to hold a particular apprehension of each other. Temple was diagnosing with Autism in 1951 at a clip really small was known and even less understood about autism spectrum upsets. I would state that Temple was on the higher terminal of the autism spectrum. Because she was able to larn to speak and over clip. she gained better control of her emotional ordinance. She talked different but at the lower terminal of the spectrum. some neer learn to speak. She was able to go self sufficient and really successful traveling through school all manner to acquiring her doctors degree. Unfortunately. those on the lower terminal of the spectrum could non accomplish these things even with all the support in the universe. Temple did non have intervention in the conventional manner. However. the work her female parent. aunt and Dr Carlock did with her aid her to develop some societal accomplishments and happen her endowment and alone ability. They built up her assurance and encouraged her to walk through â€Å"doors† . I do believe that Temple could hold benefited from some of the interventions and therapy used today. I think that Temple could hold benefited from anxiousness medical specialty. Temple could hold benefited from Sensory integrating therapy. Peoples with autism may hold expostulations to specific textures. being touched and cover their ears with specific noises Lang et Al. ( 2010. p. 1004 ) . Temple displayed these behaviours therapies for these centripetal issues can include a leaden waistcoat. being squeezed between tablets or pillows besides tact ile. vestibular and proprioceptive centripetal stimulation to learn self-regulation ( Lang et al. . 2010. p. 1005 ) . The leaden waistcoat or being squeezed between tablets or pillows could hold given her the same feeling as the machine she built. Temple could hold besides benefited form behavioural therapy larning adaptative accomplishments and emotional ordinance. Mentions Lang. R. . O’Reilly. M. . Olive. H. . Rispoli. M. . Lydon. H. . Streusand. W. . †¦Giesbers. S. ( 2010 ) . Centripetal integrating thearpy for autism spectrum upsets: A systematic reappraisal. Research in Autism Spectrum Disorders. 6. 1004-1018. Monger. C. ( 2010 ) . Temple Grandin [ Motion Picture ] . Burbank. Calcium: HBO FILMS.

Analysis Of Business Canvas Model Samples †MyAssignmenthelp.com

Question: Discuss about the Analysis Of Business Canvas Model. Answer: SWOT analysis of business canvas model: The strengths are as follows: Customer segment: Since fitness is a huge industry in New Zealand, there are quite a lot of people who enjoy going to the gym or make sure that they keep themselves fit. Therefore, there are three types of segments that Newman apparel provides to, which are, health-conscious people, first-timers and people going to the gym on a regular basis. Since the three given segments use the same type of products, this proves to be a strength for Newman apparel as they can concentrate on those segments. Value proposition: When compared to its competitors, Newman apparel charges the least and even offers good quality of material on their products. Since its a wellington-based organization, it is highly convenient for people living in and around wellington to get access to their products. Channels: Since Newman apparel is an online based organization, theyve to be up to date with their technology and make sure that their website is up and running at all times. Newman apparel has a strong connection with social media because all their customers are acquired via social media, i.e. through Facebook and Instagram. Revenue streams: Despite being just over an year old, Newman apparel has made a lot of sales in the past year and have made a neat profit. Their revenue is determined by the price of their products and the commissions they earn from sales. The weaknesses are as follows: Key partners: Newman apparel has only two key partners, i.e. their suppliers, who supply the products to Newman apparel and the software developers, who help to maintain the site and keep it running 24*7. Since theyre just over an year old, theyre not too well-known in New Zealand. This can be a weakness as other potential partners may not prefer to work with them because theyre a small organization. Customer relationship: Having a proper relationship with the customer is very vital for any organization. In the case of Newman apparel, there seem to be a lot of one-time buyers, which basically means that most of the customers buy their products only once and dont come back for more. This does lead to lack of customers and customers not being loyal. Online support can be risky because upkeep of the support site is tough, there can be a crash in the server which can cause inconvenience for customers and even employees at Newman apparel. The opportunities are as follows: Key activities: Being a wellington-based organization, Newman apparel has made delivery very easy only in and around wellington. Although they do deliver to other regions of New Zealand, but not just as smoothly as in wellington. Apart from delivering their products domestically, they should start delivering their products internationally as well. For that, theyve to study the international market and act accordingly. The threats are as follows: Key resources: Being in an e-commerce business, Newman apparel ought to hire more staff members as they do keep getting bigger orders, which makes it hard to handle for a staff of just five people. They should get better equipment in terms of technology to handle big orders and also acquire better computers in order to provide faster service for their customers. Identification of the possible marketing opportunities by using the Canvas model Business model canvas is a strategic model of management that includes different elements of the firm. However, products, customers, firms, infrastructure, and firm are the major components of such model (Scotch, 2017). Newman Apparel is an online shopping website situated in the Wellington New Zeeland. Gym wares are the main item of such organization. Based on the business canvas model analysis it can be said the product is the basic opportunity of such organization. Opportunity to cover a large number of health conscious people through the products Newman Apparel focuses on the gym products, which will bring a big opportunity for them to cover a large population in New Zeeland who are health conscious. In the recent years, fitness is the global requirement as maximum people in high-class society are health conscious (Fernandes, Silva Albuquerque, 2017). Hence, they have a common intention to make them fit. Offering different types of gym products enable this organization to get customers at the national and international level as it is an online based apparel. This organization offers the high-quality product with low price. That is a big thing to attract the customer and to gain competitive advantages in the market. However, consumers have a common intention to buy the good quality product at cheap price. Hence, Newman Apparel offers this type of gym product to the customers that lead them to get the opportunity to increase the number of customers in their business. Product feature, price, and quality bring opportunity for Newman Apparel in the global market. By developing new products the organization will able to gain the interest of the people especially the health conscious customers. However, by creating product diversification in gym product and by offering them with the affordable price this organization will able to expand their business by increasing the number of global customers who are health conscious. This opportunity can be done by improving the communication level with the customers. On the other hand, providing value to the customer choice is crucial for an organization (Plenter et al., 2017). Newman Apparel needs to communicate with the values of the customer by identifying their choice and needs. However, by offering health conscious products this organization can communicate with their values as well as with the customers value. Opportunity to communicate with the customers via social media application Based on the business canvas model analysis it has been found that Newman Apparel is an online based organization and they try to connect with their customers via social networking sites. This brings a big opportunity for them to cover a large number of populations. Application of the social media application enables a business organization to communicate with a large number of customers from different geographical regions (Gonalves da Silva, 2017). Newman Apparel is an online based apparel thus they need social media integration in their business. They have made a strong connection with their customers via social media. Application of Facebook and Instagram will enable this organization to communicate with the existing customers as well as to find the new customers (Tomczak, Reinecke Kuss, 2017). Social media application in business increases the brand awareness in the customers domain. By creating advertising via facebook and twitter the customers those are outside of New Zeeland are able to know about the Newman Apparel brand. This creates the opportunity for this brand to increase the number of new customers. On the other hand, Newman Apparel can create brand loyalty through social media marketing that enhances their brand value as well as the belief of the consumers. According to the business model canvas, customer segment is a big part of a business (Liebl, 2017). However, it is important for a business to give their concern to the need of all customers from different market segments. Newman Apparel offers their products for different segments of customers include first-timers, health consciou s and for the customers, those are going to a gym on regular basis. Hence, social media application creates brand equity for different segments of customers by sharing free and valuable contents regarding their products. This will build trust in the mind of customers over the time. Apart from this social media marketing is a crucial way for Newman Apparel to humanize their brand. This provides the opportunity to this organization to showcase their brand personality. Opportunity to deliver the products in the international market Newman Apparel is a New Zeeland based online apparel and they are running their business successfully in the domestic market. However, their market operation in the international market is not as smooth as the domestic market. This will bring a good opportunity for them to expand their business in international market. The value proposition is an important component of the business model canvas (David, David David, 2017). Based on the analysis of business canvas model it has been received that Newman Apparel offers the good quality product with affordable price in comparison to their competitors in Wellington. This focuses on the needs of the market. Wellington is a highly convenient area for the people to live. Hence, people of such area can easily access their products. Such marketing operation in the domestic region influences this organization to expand their market share in the international market by utilizing their business channels. Supply chain management is a big factor for every business based on which the image of a brand depends (McDonald Wilson, 2016). This organization delivers their product quickly and smoothly in the domestic market. Such strong supply chain and social media channel will be beneficial for such organization to expand their market share on the international level. This will be valuable for their organization as well as for the consumers. This will improve the organizational culture by identifying the demand of the consumers in the global market. Discussion of the organizational and the marketing resources to engulf the marketing opportunities Organizational Resources Organizational resources include human resource and the financial resource. In order to utilize any business opportunity, it is important to manage the organizational resources (Strauss, 2016). In the context of Newman Apparel, they need proper arrangement of financial resource and human resource. To provide quality gym products to attract the health conscious people they need an innovative idea to improve their product feature. This can be done by human resources and manage the financial resources. On the other hand, to operate in the international market major investment is needed. Therefore, for the advertisement of the products via social media strong human resource is required. A large number of technical experts is needed to utilize the social media marketing and to communicate with customers both domestic and international market (Richter Torstensson, 2016). In the context of Newman Apparel, they need to recruit more staffs to expand their business in international market. Mo reover, they need partnership work to manage the fund and workforce to utilize the current opportunities. Marketing Resources Money, expertise, time and energy are the basic four resources of marketing. These four resources are crucial to market a product by utilizing the opportunities (Nenonen Storbacka, 2016). In the context of Newman Apparel, they need huge money to invest more in the foreign market to engulf the opportunity of international marketing. Therefore, to maintain the workforce and hire the expertise money is the major element in this business. However, Newman Apparel is an online based business hence, to market their product expertise like technical and non-technical staffs are required. Talented marketing executives are required to advertise and communicate with the products in the customer domain to increase the customer number. Therefore, the technical experts are mandatory to operate the entire online marketing. Time is another element of marketing (Liebl, 2017). Newman Apparel needs to give more time during the development of the business plan to enhance their market share in the global market. On the other hand, to understand the needs of the different market it is important for this organization to give more time to their market research. To expand the business in the global market a proper marketing plan is required, which needs more time in the context of Newman Apparel. Energy refers to the capacity of a company to carry out their marketing operation. By involving more people in the business, this organization will build their energy and this will be helpful for them to carry out their marketing in both domestic and international market. Conclusion The entire work reveals the marketing strategy in the context of Newman Apparel. This is a New Zeeland based online apparel and popular in the domestic market of New Zeeland. However, the major strength of this organization is their product quality and price. On the other hand, their customer segmentation based on the product brings a big opportunity for them to attract the customers those are health conscious. On the other hand, use of social media in the business is another strength of such organization to make their product popular in the international market. In order to utilize such opportunities, this organization needs financial resource and workforce. Therefore, time, money, energy and expertise are required as the marketing resources, which will allow them to increase their market share in domestic as well as in the international market. References David, M. E., David, F. R. (2017). Are key marketing topics adequately covered in strategic management?.Journal of Strategic Marketing,25(5-6), 405-417. David, M. E., David, F. R., David, F. R. (2017). The quantitative strategic planning matrix: a new marketing tool.Journal of Strategic Marketing,25(4), 342-352. Fernandes, J., Silva, A. D., Albuquerque, E. (2017). The role of destination marketing organisation in strategic marketing management for tourism.GRA's Multidisciplinary International (GRAM i) Journal,1, 8-22. Gonalves, R. F., da Silva, M. T. (2017, April). System Thinking and Business Model Canvas for Collaborative Business Models Design. InAdvances in Production Management Systems. Initiatives for a Sustainable World: IFIP WG 5.7 International Conference, APMS 2016, Iguassu Falls, Brazil, September 3-7, 2016, Revised Selected Papers(Vol. 488, p. 461). Springer. Liebl, F. (2017). What Is Strategic Marketing in an Innovation Society?. InInnovation Society Today(pp. 165-181). Springer VS, Wiesbaden. McDonald, M., Wilson, H. (2016).Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Nenonen, S., Storbacka, K. (2016). Driving shareholder value with customer asset management: Moving beyond customer lifetime value.Industrial Marketing Management,52, 140-150. Plenter, F., Fielt, E., Hoffen, M., Chasin, F., Rosemann, M. (2017). Repainting the business model canvas for peer-to-peer sharing and collaborative consumption. Richter, F., Torstensson, C. (2016). Strategic management of social media: How to design content on Facebook and Instagram to promote interaction from followers. Scotch, W. G. (2017). Strategic marketing management. Strauss, J. (2016).E-marketing. Routledge. Tomczak, T., Reinecke, S., Kuss, A. (2017). Marketing Implementation and Management Control. InStrategic Marketing(pp. 223-244). Springer Gabler, Wiesbaden.